#project process & strategy

The goal of this project was to create a visually captivating and user-friendly landing page that showcases the game's unique theme and appeals to indie games' audience. The main challenge was designing a site that engages a niche audience while maintaining intuitive navigation.

My strategy involved conducting user research to understand the target audience's preferences and reflecting them in bold and cyberpunk-inspired visuals. I started with sketches and wireframes, then moved to Figma for interactive prototyping. I developed the necessary assets, including imagery and a logo, and set a specific color palette. After completing high-fidelity wireframes, I conducted user research. Based on the feedback received, I implemented animations and adapted the UI to capture the game's atmosphere. Throughout this project, I learned the importance of iterative feedback to align design elements with audience expectations. I also learned how to work with vibrant colors, making sure they don't overwhelm the users.

As a result of my work, I provided game developers with a ready-to-go landing page that engaged users, remained relevant to the game promoted, and had strong visual appeal and usability.